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The Data Behind Standing Out: Our New Report for Travel Experience Operators
The Fall 2026 Travel Experience Trend Tracker is here. Find out what makes travelers choose one experience over another, and what it means for your business.
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Check out our latest reports

Travel Experience Trend Tracker Spring 2026
How travel experience operators can navigate the complexity of AI with clarity and confidence.
Travel Experience Trend Tracker Spring 2025
How to get better reviews and boost your business.
Travel Experience Trend Tracker Fall 2025
Exploring the ripple effect of visibility - what directional data reveals about the link between OTAs and direct bookings.
Travel Experience Trend Tracker Fall 2024
A deep dive into the super bookers of your travel activity
Italy Uncovered: Driving Sustainability
A new study, presented in collaboration with the Grande Brera, highlights the role of GetYourGuide in promoting sustainable tourism and its impact on the Italian economy.
From Data to Destination: The Future of Urban Tourism
In Berlin, we brought together destination leaders to share new impact research and discuss practical strategies for city, regional, and national tourism.
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Article

Why Distinctive Listings Win More Bookings: New Data From 1,800 Travelers

Distinctive product listings get booked 12% more often and up to 55% faster than similar ones, new GetYourGuide research shows. See what 1,800 travelers told us and how to apply it to your listings.
Research
Article

AI That Works: Our New Report for Travel Experience Operators to Navigate AI

The Spring 2026 Travel Experience Trend Tracker is here. Get practical, research-backed steps to start using AI and grow your experience business.
Research
Article

How OTA-led distribution can drive growth, including direct bookings

Discover how using OTAs can increase your direct bookings and overall revenue. Our latest research provides key strategies on leveraging online reviews and a multi-channel approach to reach more travelers and grow your tour business.
Research
Article

How Reviews Can Boost Visibility And Sales

Discover how customer reviews drive visibility, trust, and revenue. Get key insights and tips from the new Travel Experiences Trend Tracker.
Research
Article

New Report: 3 Key Strategies of Profitable Tour Operators in 2025

New report from Arival in partnership with GetYourGuide reveals what sets profitable tour operators apart. Learn the three key strategies successful operators use to grow their businesses.
Research
Article

Travel Experience Trend Tracker Fall 2024

New research by GetYourGuide on experience-driven travel trends for Fall 2024. Learn how Explorers drive 60% of leisure spending, booking patterns across demographics, and key insights for experience creators. Data-backed analysis from 6,000+ respondents.
Research

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