Travel Experience Trend Tracker
Spring 2026

AI that works

How travel experience operators can navigate the complexity of AI with clarity and confidence

Travel Experience Trend Tracker
Spring 2026

AI that works

How travel experience operators can navigate the complexity of AI with clarity and confidence.

Why AI matters for travel

GetYourGuide is your AI partner

This report offers
a playbook for important parts of your business

Content & Marketing
Start
Build
Scale
Operations
Start
Build
Scale
Feedback & Reviews
Start
Build
Scale

Wherever you are on your AI journey, we have actionable examples for you to try.

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Make your content work harder

Most operators see a positive impact of AI on their content. But it’s about more than saving time writing listings – it can help you get found.

74%

SEO content

81%

Web and blog content

84%

Product descriptions

Why rewrite listings from scratch? Refresh what you already have

Our report explores using LLMs to improve the quality of your listings and strengthen your brand voice.

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Source: GetYourGuide proprietary research, Mar 2026; n=505; AI & Supplier Survey

By optimizing titles, SEO keywords, and product descriptions, we improved listing visibility and increased conversion rates while reducing the time spent on manual content creation.

Streamline your operations

By reducing your daily admin, you're free to spend time on what actually drives bookings: great experiences and strong relationships.

78%

of operators report positive impact on business planning and analysis

Remove the repetition and get your team on the same page

AI can help you formulate answers, instructions, and other important documents. Our report shows you how.

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Source: GetYourGuide proprietary research, Mar 2026; n=505; AI & Supplier Survey

AI has enabled us to operate like a much larger organization and manage hundreds of tourism products efficiently across different global marketplaces.

Feedback is one of your best assets

Reviews are a powerful tool for your marketing and development. AI can help you use this feedback to improve your guests’ experiences.

Conversion rate
15 reviews = 10x more bookings

0

10

20

40

Cumulative review count
Let your guests do the marketing (they say it best!)

Our report guides you on how to use AI to turn feedback into actionable insights.

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Source: GetYourGuide proprietary research, Mar 2026; n=505; AI & Supplier Survey

Experiences will always be about people.

AI can help strengthen those connections

Download

the free report

  • The AI landscape for operators today

  • How other operators are using AI

  • Practical actions for key business areas, at every experience level

  • Tips for staying ahead with AI

You're all set!

Read it now and jump on the latest trends, learn how to improve your offering and understand your target market better than ever.
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