In our latest study, 56% of operators said they'd use AI more often if they had a simple starting point. Most already have everything they need. The only thing missing is the first move.
If you are a tour operator who hasn’t started yet, or tried once, got a result that didn't feel useful, and moved on – this guide is for you. It covers three tasks you can do in under an hour, with no new tools, no budget, and nothing to set up.
What you actually need to get started
One of these will do: ChatGPT, Google Gemini, Claude, or Microsoft Copilot. All have free versions. Open one in a browser tab.
Before you do anything else, write two or three sentences about your business and save them somewhere easy to copy. Your name, what you run, and who you run it for. You'll paste this at the start of every prompt.
Something like:
"I run small-group food tours in Lisbon for curious travelers who want to eat like locals. Our guests are usually couples or solo travelers in their 30s–50s. Our tone is warm and knowledgeable, not scripted."
Keep it somewhere easy to copy. You'll use it every time.
Why this matters: AI tools don't know your business unless you tell them. This snippet is how you make every output feel less like a template and more like you.
Task 1: Check and improve your listing
Once you're set up, here's where to start. Pick the experience that gets the most traffic. Open your listing and copy the description. Before you rewrite anything, run an audit first. Paste your business context, then your listing, then this prompt:
"Read this listing as a traveler who is comparing several options and hasn't booked yet. What questions would you still have? What's unclear, missing, or might make you pick a different experience?"
Read what comes back carefully. This is often more useful than a rewrite because it shows you specifically what's not working. For example, a confusing time format, a meeting point that only makes sense if you already know the area, or an inclusion buried at the bottom that should be at the top.
What good output looks like: You want a short, specific list. Not a wall of general feedback. Something like "The"The meeting point isn't clear for first-time visitors. The duration is mentioned but not what's included in that time. The highlight about the wine tasting is buried at the end." If it gives you vague feedback like "consider making it more engaging", push back with: "Be more specific. What exactly is unclear, and how would you fix it?"
Once you've made those fixes, then ask AI to rewrite with the following:
"Rewrite this description for first-time visitors to [your city] who want an authentic local experience. Lead with what makes this experience worth doing. Be specific: "mention what they'll see, do, or learn. Keep it under [X] words and end with a reason to book now."
Fill in the brackets before you hit send: replace [your city] with your actual city, and [X] with your word limit.
You're not looking to copy it word for word. Take the best parts, rewrite the rest in your voice, and update your listing.
What good output looks like: It should open with something like: "Join a small group of food lovers on a 3-hour walk through Lisbon's oldest neighborhoods..." rather than "This tour includes a visit to the market and a tasting." If it reads like a brochure, ask it to "make it more conversational and specific. It should feel less like an ad, more like a recommendation from a local."
💡 Note: If you're creating a new listing on GetYourGuide, use the AI Content Creator in the Supplier Portal rather than a general AI tool. It's built around what we know works for travelers booking on GetYourGuide.
Got an experience that's underperforming?
If you have one experience that consistently gets fewer bookings than your others, this is worth 10 minutes. Paste both listings (your best performer and the weaker one) and ask:
"Compare these two listings side by side. For the weaker one, give me a specific list of what to add, remove, or rewrite — not general observations, but concrete changes I can make today."
What good output looks like: You want a numbered list of specific actions. If it gives you general notes like "improve the tone," ask it to "give me the exact sentence I should change and what to change it to."
You'll usually get a clear diagnosis. Fix what it flags and recheck your conversion in a few weeks in your Performance tab in the Supplier Portal.
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Task 2: Build a guest FAQ in minutes
Think of at least five questions guests ask most often before a tour. If you use the GetYourGuide Messages inbox, scroll through your recent conversations and select the same questions that show up again and again.
Write them down, paste your business context, then use this prompt:
"Here are the five questions travelers ask me most before booking. Write a clear, friendly answer to each — conversational but informative, and no longer than 3-4 sentences each. Here are my questions: [paste them]."
Review the answers. Edit anything that doesn't sound like you. Save them somewhere you can copy from. Next time a guest asks, you can paste and send in 10 seconds instead of writing from scratch.
What good output looks like: Each answer should feel like something you'd actually say to a guest. If it sounds stiff or generic, ask it to "rewrite this in a warmer, more conversational tone like I'm texting a guest, not writing a policy."
If you want to go further, ask AI to also write a pre-trip email that covers all five answers at once. Send it to every new booking automatically and watch your pre-tour questions drop.
Task 3: Spot what your reviews are telling you
Most operators read their reviews. Few have time to actually sit with them. This task takes about 15 minutes and gives you two things: a list of fixes and a shortlist of product ideas.
Open your reviews and copy your last 20–30. Paste them in, then start with this prompt:
"Read these reviews from my experience on GetYourGuide. List every complaint or issue that appears more than once, ranked by how often it comes up. For each one, suggest one specific action I could take to fix it."
What good output looks like: A clear, ranked list. If the output is vague, ask it to "be more specific and tell me the exact change, not just the problem."
Then run this second prompt on the same reviews:
"Now look at the same reviews again. List anything guests wish I offered such as different formats, time slots, group sizes, or add-ons they mention. Keep it short and specific."
What you get back is a prioritized fix list and a list of ideas to explore in one go. The complaints that appear repeatedly are the ones worth acting on first. The product gaps are often lower effort, like a private option, a morning slot, or a version for families. Things guests are actively asking for that you're not offering yet.
What to do next
One hour in, you've audited your top listing, built a set of reusable guest replies, and turned your reviews into a fix list and a wish list from your guests.
The next step is building a brand voice guide — a one-page document that describes your tone, your ideal guest, and the words you'd never use. Paste it at the start of every future prompt, and your AI output will start sounding consistent. We cover how to build one in the full Travel Experience Trend Tracker: Spring 2026, along with playbooks for operations, reviews, and getting found in AI search.
It's free. Download it here.
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Sources: GetYourGuide proprietary research, March 2026 (n=505)
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