Italy uncovered:
Driving sustainability

A new study, presented in collaboration with the Grande Brera, highlights the role of GetYourGuide in promoting sustainable tourism and its impact on the Italian economy.

About the report

The study was conducted by Professor Guido Guerzoni of UniversitΓ  Bocconi in collaboration with the research partner formules. It combined in-depth analysis of GetYourGuide’s 8.3 million bookings data with a survey of international travelers to assess the economic and social impact of experiential tourism in Italy.

Reduce the meeting and pick-up point challenges

The study was conducted by Professor Guido Guerzoni of UniversitΓ  Bocconi in collaboration with the research partner formules. It combined in-depth analysis of GetYourGuide’s 8.3 million bookings data with a survey of international travelers to assess the economic and social impact of experiential tourism in Italy.

Streamline your operations

By reducing your daily admin, you're free to spend time on what actually drives bookings: great experiences and strong relationships. AI can help you formulate answers, instructions, and other important documents. Our report shows you how.

Streamline your operations

By reducing your daily admin, you're free to spend time on what actually drives bookings: great experiences and strong relationships. AI can help you formulate answers, instructions, and other important documents. Our report shows you how.

Streamline your operations

By reducing your daily admin, you're free to spend time on what actually drives bookings: great experiences and strong relationships. AI can help you formulate answers, instructions, and other important documents. Our report shows you how.

By optimizing titles, SEO keywords, and product descriptions, we improved listing visibility and increased conversion rates while reducing the time spent on manual content creation.

Get the report

Discover how GetYourGuide is driving sustainable tourism and economic growth across Italy β€” download the full report.

01.

Create an account

02.

Verify your business

03.

List your first experience

You're all set!

Download it below and jump on the latest trends, learn how to improve your offering and understand your target market better than ever.
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