Join us at Unlocked Summit
GetYourGuide’s Unlocked Summit 2026 is a one-day flagship summit for experience creators, attractions, and brands.
It will be held in Berlin on Tuesday, September 15, 2026.
This invite-only summit is designed for industry leaders and innovators to connect, discuss, and define what's next for travel experiences.
...and more from over 30 countries
Summit attendees include attraction executives, industry influencers, municipalities, and the world's largest operators.
Learn what's new, what's next, and how our product is evolving to help you achieve your goals. Plus, get expert tips on how you can grow your business with GetYourGuide.
Connect with peers and leaders from across the travel experiences industry. Build valuable relationships and share best practices during the summit.
Understand the latest developments shaping the experiences sector. Gain valuable insights on consumer behavior and market trends.
Meet and hear from the GetYourGuide leadership, including our founders Tao and Johannes, as well as leaders in our product, marketing, and partner teams.
Explore pressing topics in the industry today, from tech and digitization to quality and customer experience.
Unwind and socialize at our after-party. Enjoy delicious food, drinks, and entertainment while keeping the conversation going in a relaxed setting.
CEO Johannes Reck kicks off the day with his view on where the experiences industry is headed.
GetYourGuide leaders unpack what's new for travelers and suppliers, followed by live Q&A.
Petra Hedorfer (German National Tourism Board) and Miguel Gallego (European Travel Commission) on marketing destinations amid uncertainty.
Meta's Bastian Raschke and GetYourGuide CMO Emil Martinsek on how social is reshaping discovery to booking.
Exclusive GetYourGuide trends and data on today's traveler, across the full booking journey.
A look at OTAs and alternative discovery channels, featuring key distribution partners.
Open Q&A with Johannes Reck (CEO), Tao Tao (COO), Emil Martinsek (CMO), and Benedikt Berlemann(VP Sales & Supply).
The location
Radialsystem Berlin is a riverside cultural hub in a former 19th‑century pumping station. It blends historic brick architecture with contemporary glass, expansive studios, and breathtaking Spree views.
