


By optimizing titles, SEO keywords, and product descriptions, we improved listing visibility and increased conversion rates while reducing the time spent on manual content creation.
A new study, presented in collaboration with the Grande Brera, highlights the role of GetYourGuide in promoting sustainable tourism and its impact on the Italian economy.



The study was conducted by Professor Guido Guerzoni of Università Bocconi in collaboration with the research partner formules. It combined in-depth analysis of GetYourGuide’s 8.3 million bookings data with a survey of international travelers to assess the economic and social impact of experiential tourism in Italy.

By reducing your daily admin, you're free to spend time on what actually drives bookings: great experiences and strong relationships. AI can help you formulate answers, instructions, and other important documents. Our report shows you how.

By reducing your daily admin, you're free to spend time on what actually drives bookings: great experiences and strong relationships. AI can help you formulate answers, instructions, and other important documents. Our report shows you how.

By reducing your daily admin, you're free to spend time on what actually drives bookings: great experiences and strong relationships. AI can help you formulate answers, instructions, and other important documents. Our report shows you how.
Summit attendees include attraction executives, industry influencers, municipalities, and the worlds largest operators.





By optimizing titles, SEO keywords, and product descriptions, we improved listing visibility and increased conversion rates while reducing the time spent on manual content creation.
Get the report
Discover how GetYourGuide is driving sustainable tourism and economic growth across Italy — download the full report.
