We partnered with GetYourGuide to put practical distribution resources directly in the hands of US experience creators. Our shared goal is simple: help our partners reach the millions of global travelers who are already booking experiences online.
Three toolkits, created in partnership with Brand USA, to help you understand online distribution, get set up on GetYourGuide, and start reaching international travelers.
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GetYourGuide and Brand USA have partnered to create a practical series for US experience creators. Whether you're new to online distribution or already listing on OTAs, these toolkits give you the knowledge and tools to reach more international travelers — and make the most of every booking.
In 2025, 37% of all activities worldwide were booked via an OTA, up from 24% in 2019. OTAs are now the fastest-growing travel vertical, outpacing flights and accommodation. Toolkit A explains how online distribution works, what OTAs can do for your business, and how to build a strategy that connects you with international travelers who are actively searching for activities like yours.
Toolkit B walks you through every step of getting set up on GetYourGuide, from creating your first product listing to managing availability and syncing with your reservation system. It covers the practical details that make a real difference: titles, descriptions, photos, and pricing. 2025 research showed that new GetYourGuide partners saw 41% revenue growth fromcombined direct and OTA bookings in the 12 months after joining.
Toolkit C shows you how to use GetYourGuide's analytics dashboards to understand where your bookings come from, when travelers are most likely to book, and how to adjust your pricing to capture more demand, including off-peak. Partners who use these insights achieve up to 20% more off-peak sales.
We partnered with GetYourGuide to put practical distribution resources directly in the hands of US experience creators. Our shared goal is simple: help our partners reach the millions of global travelers who are already booking experiences online.
Get your free toolkits
Learn how to distribute online, get set up on GetYourGuide, and grow your international bookings.
