Summer is here, and it's time to prepare for the busiest travel season of the year. At GetYourGuide, we've noticed some exciting trends that could help you grow your bookings and business.
Let's explore how you can make the most of this summer!
What the data says
Historically, the summer season is the time of year when we see demand peak. Our data shows two important things:
More people book in summer: From July 15 to September 30, we see 50% more bookings compared to other times of the year.
People plan ahead: Over 20% of bookings on GetYourGuide are for future dates, with many travelers looking for activities more than a month in advance.
Even if the demand fluctuates year over year, getting summer right is essential to a sustainable business in the long-term. This means there's a big opportunity for you to attract more customers if you're prepared.
5 simple ways to increase your summer bookings
Open up more spots
Make sure you have plenty of spots available, especially from July 15 to September 30. The more spots you have open, the greater the chance customers can experience your tour.
Example: If you usually offer two tour times per day, consider adding a third during peak summer weeks.
Recommended read: Managing the number of bookable participants
Offer more options
Think about:
- Running tours more often
- Adding more time slots
- Removing minimum guest requirements
- Allowing for last-minute bookings when possible
Example: If you normally require at least 2 people for a booking, try reducing this limit to 1 during summer to capture solo travelers.
Recommended read: Updating your cut-off time – Supply Partner Help Center | GetYourGuide
Keep your calendar up-to-date
While it's great to open up more spots, make sure to block out any dates when you can't run tours. This helps avoid cancellations and keeps customers happy.
Example: If you know you'll be closed for a local holiday, mark that date as unavailable well in advance.
Recommended read: Blocking and unblocking dates – Supply Partner Help Center | GetYourGuide
Get ready for more guests
Make sure you have enough staff and equipment to handle an increase in customers. Being prepared helps you provide great experiences and get good reviews.
Example: If you expect to double your daily guests, consider hiring and training seasonal staff to maintain your service quality.
Use technology to your advantage
If you're not already connected to GetYourGuide through an API (a way for different software systems to talk to each other), think about setting this up. It can make managing your bookings much easier.
Example: With an API connection, when you update your availability in your booking system, it automatically updates on GetYourGuide too, saving you time and reducing errors.
Watch: Connecting Your Product to a Reservation System | Getting Started on GetYourGuide
How to make these changes on GetYourGuide
If you're not using an API:
- Log into your GetYourGuide supplier account
- Go to your calendar and update your availability
- If you need help, check out our how-to guide or watch our video tutorial
If you are using an API:
- Update your availability in your booking system
- Make sure your prices are up-to-date
- Double-check that everything is showing correctly on GetYourGuide
Read: API Features – Supply Partner Help Center | GetYourGuide
Why these changes matter
By following these tips, you can:
- Increase your exposure to customers during the busy summer months
- Show up more often when people search for activities on GetYourGuide
- Make booking easier for customers, leading to better reviews and repeat visitors
- Run your business more smoothly with fewer overbookings or cancellations
Read out latest Travel Experience Trend Tracker Report for more data.
We’re here to help
Summer can be an exciting time for your business. By planning ahead and using these strategies, you can make the most of the increased number of travelers looking for great experiences.
Got questions? We're here to support you.
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