David Lusvardi, VP Public Relations at National Park Express, understands the temptation for smaller tour operators to try and do everything themselves. But in his words, “that’s a huge mistake!”
National Park Express operates 29 tours covering the unbeatable Grand Canyon and Hoover Dam, as well as the extremely Instagrammable Antelope Canyon and Bryce Canyon and Zion National Parks.
The company has seen a “drastic increase” in sales volume and become a leading operator in their region, a success Lusvardi attributes directly to their partnership with GetYourGuide.
Let us be your creative partner
In a market where it’s tough to differentiate your products from your neighbor’s, National Park Express has done what many may consider impossible. “Our price points line up right next to at least one of our competitors, but our sales volume is still better,” he explains.
Lusvardi says, “we only have so much budget for advertising and marketing,” which is why he and his team has taken advantage of GetYourGuide’s extensive marketing offer, making the most of all the services they don’t have the capacity to cover themselves, such as free Snapper photoshoots.
Using all the marketing tools at their disposal has enabled National Park Express to get ahead of their competition.
Lusvardi’s advice? “Take advantage of the marketing that GetYourGuide offers. Consider them your marketing department.”
Take advantage of our global reach
National Park Express has also been able to capitalize on our marketing reach.
“GetYourGuide has extensive reach into the global market,” says Lusvardi. “They reach the people we can’t. When we’re paying our commission, we’re paying for their marketing services.”
With our support, National Park Express is able to secure bookings they would not be able to bring in themselves, as we reach customers in 22 international languages.
Use GetYourGuide’s brand as a springboard
As well as being able to reach a global audience, Lusvardi says the growing strength of GetYourGuide’s own brand as the one-stop shop for tourist activity bookings is valuable for National Park Express’s own brand.
“GetYourGuide has made great strides,” he explains. “Just a few years ago, people didn't know the name, but now it's popping up all over the place, you see it on web searches, you're doing a lot of advertising, you really are reaching out and pulling people in. And that's valuable to us.”
Take time to fine-tune your products
With 29 tours, National Park Express offers the most products in their category, with tours ranging from one-hour to full-day tours across a number of major attractions, catering to individuals looking to join a guided tour, as well as private group tours.
Lusvardi says their broad offer is one of the company’s strengths, but he believes it’s been tinkering with each individual product, with GetYourGuide’s support, that has helped maximize their sales.
“We've gone product by product," he says, “trying to examine: if one product isn't increasing quite as much as the others, what do we do with that one?”
At GetYourGuide, we’ve supported National Park Express with a highly sophisticated pricing strategy and a special offer tool they can use to boost particular products when needed.
Creating special offers and deploying itineraries on product pages have both helped improve National Park Express’s conversion rates.
“I'm not just saying this to be nice,” Lusvardi insists. “But I truly feel like it's a partnership. GetYourGuide is on our side, to make things work well for us and also for the travelers.”
GetYourGuide has extensive reach into the global market. They reach the people we can’t. When we’re paying our commission, we’re paying for their marketing services.
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